At CelebThreads, we’re all about celebrating fashion that inspires, and the recent buzz around Alia Bhatt’s appointment as Levi’s global brand ambassador has sparked a vibrant conversation about denim style. Both Alia Bhatt and Deepika Padukone, Bollywood’s reigning style queens, have brought their unique flair to the iconic brand, showcasing how denim can be bold, versatile, and timeless. Instead of fueling rivalry, let’s dive into how these two stars are shaping 2025’s denim trends with their distinct aesthetics, proving there’s room for everyone to shine. Crafted for CelebThreads’ global audience, this article explores their Levi’s looks, upcoming projects, and how to channel their denim-inspired style.

Alia Bhatt’s Levi’s Campaign: Modern, Edgy, and Effortless

On September 6, 2025, Levi’s announced Alia Bhatt as their global brand ambassador, sparking excitement for her fresh take on denim. Known for her dynamic presence in films like Jigra and her trendsetting red-carpet style, Alia brings a modern, youthful vibe to the brand, aligning with 2025’s denim trends of relaxed fits and bold silhouettes.

Alia’s Signature Levi’s Look

• Style: Alia’s campaign features high-waisted, loose-fit Levi’s 501 jeans paired with a cropped denim jacket, embodying 2025’s trend of oversized yet tailored pieces. Her look is accessorized with layered gold necklaces and chunky sneakers, blending streetwear with chic sophistication.

• Inspiration: Drawing from her Rocky Aur Rani Kii Prem Kahaani wardrobe, Alia’s Levi’s aesthetic is vibrant and approachable, with a nod to retro-inspired cuts. Her September 2024 Mumbai event appearance in a denim-on-denim ensemble hints at her ability to make casual look couture.

• Why It Works: Alia’s confident, relatable style makes her Levi’s campaign universally appealing. Her mix of bold prints and relaxed denim resonates with 2025’s focus on individuality, inspiring fans to experiment with layering and textures.

Shop Alia-Inspired Levi’s Looks:

• Levi’s 501 Original Fit Jeans: $79.50 at levi.com

• Levi’s Trucker Jacket: $89.50 at levi.com

• ASOS Denim Crop Top: $35 at asos.com

Alia’s Upcoming Projects

Alia’s star power extends beyond fashion. She’s set to dazzle in YRF’s spy thriller Alpha and Sanjay Leela Bhansali’s Love and War, co-starring Ranbir Kapoor and Vicky Kaushal, releasing in 2026. Her Levi’s campaign reflects her versatile persona, merging cinematic glamour with everyday wearability.

Deepika Padukone’s Levi’s Legacy: Timeless Elegance in Denim

Deepika Padukone, a former Levi’s ambassador, has long been celebrated for her impeccable style, from the bohemian elegance of Piku to the regal grandeur of Bajirao Mastani. Her association with Levi’s left an indelible mark, with fans still raving about her ability to elevate denim to high fashion.

Deepika’s Iconic Levi’s Look

• Style: Deepika’s Levi’s campaigns often showcased slim-fit, dark-wash jeans paired with tailored blouses or minimalist tees, accentuating her statuesque frame. Her looks incorporated 2025’s trending earthy tones and structured silhouettes, often finished with statement belts or heels.

• Inspiration: Her August 2025 airport look, featuring Levi’s high-rise skinny jeans and a silk scarf, highlighted her knack for blending sophistication with casual ease. Deepika’s Pathaan promotional outfits also leaned into denim’s versatility, pairing it with bold accessories.

• Why It Works: Deepika’s poised, global appeal transforms denim into a canvas for elegance. Her timeless style inspires fans to embrace fitted cuts and neutral palettes, aligning with 2025’s trend of refined minimalism.

Shop Deepika-Inspired Levi’s Looks:

• Levi’s 721 High-Rise Skinny Jeans: $69.50 at levi.com

• Zara Structured Denim Shirt: $49.90 at zara.com

• Mango Belted Denim Dress: $79.99 at mango.com

Deepika’s Upcoming Projects

Deepika’s star continues to rise with her role in Atlee’s sci-fi epic AA22xA6 alongside Allu Arjun, set to release in 2026. She’s also slated for King with Shah Rukh Khan and Suhana Khan, cementing her status as a global icon. Her Levi’s legacy lives on, inspiring fans to channel her polished denim aesthetic.

Sydney Sweeney’s Denim Influence: A Global Connection

Fans have drawn parallels between Alia’s Levi’s campaign and Sydney Sweeney’s work with another denim brand, highlighting 2025’s global denim renaissance. Sydney’s relaxed, California-cool style—think distressed jeans and cropped tees—complements Alia’s bold layering and Deepika’s sleek sophistication. This cross-cultural connection underscores denim’s universal appeal, with each star bringing her unique spin to the trend.

How to Channel Sydney’s Vibe:

• Pair Levi’s ripped boyfriend jeans with a fitted tank top and oversized sunglasses.

• Add a leather belt and ankle boots for a 2025-approved edge.

• Shop: Levi’s Baggy Dad Jeans: $79.50 at levi.com

2025 Denim Trends: How Alia and Deepika Lead the Way

• Relaxed Silhouettes: Alia’s loose-fit 501s reflect 2025’s shift toward comfortable, oversized denim, perfect for casual outings or layered looks.

• Tailored Minimalism: Deepika’s sleek, dark-wash jeans highlight the trend of structured denim that transitions from day to night.

• Bold Layering: Both stars embrace 2025’s love for denim-on-denim, pairing jackets with jeans or dresses for a cohesive yet daring aesthetic.

• Sustainable Fabrics: Levi’s 2025 collections emphasize eco-friendly denim, a cause both Alia and Deepika champion, resonating with conscious consumers.

Why Alia and Deepika’s Denim Looks Inspire Us

Rather than pitting these Bollywood icons against each other, CelebThreads celebrates their distinct contributions to denim fashion. Alia’s vibrant, modern energy and Deepika’s timeless elegance showcase denim’s versatility, proving it’s a wardrobe staple for every style. Their Levi’s campaigns—past and present—set the stage for 2025’s denim revolution, encouraging fans to embrace individuality and confidence.

How to Style Denim Like Alia and Deepika:

• Alia’s Bold Look: Layer a Levi’s trucker jacket over a bright midi dress, adding sneakers and statement earrings for a playful vibe.

• Deepika’s Sleek Style: Pair high-rise skinny jeans with a silk blouse and strappy heels, finished with a wide belt for a polished look.

• Mix and Match: Combine Alia’s oversized denim with Deepika’s tailored pieces for a 2025 trend that’s uniquely yours.